DIP Online
Designs Ink Publishing Article Archive
and Reference Library
Articles by Chris A. Paschke,
CPF GCF CMG
"Design and Critique: Fishing Flies"
March 1997
As spring is just around
the corner, so are thoughts of getting outdoors. After all the snow melts and
ice fishing concludes, what better way to experience the cold, crisp melted snow
streams than by fly fishing. This month's print is your non-typical fish story
with a stamp, and flies.
DEFINING THE PROJECT
This chosen design
hooked 2nd place in northwest Regional PPFA competition, then 3rd place at the
PPFA National Championship Open Competition, Chicago, 1993. This chosen design
hooked 2nd place in northwest Regional PPFA competition, then 3rd place at the
PPFA National Championship Open Competition, Chicago, 1993. It is the
brainchild of Ray Dwyer, Whitefish, Montana and features a signed, numbered
limited edition fish stamp print "Wild Trout" by Michael D. Maydak. The
California stamp set is dated 1991 (photo 1).
The print was selected by
Dwyer specifically as a competition piece, so complete design freedom was
allowed with no financial or time limitations. Two identical Royal Coachman
flies were custom tied by Lakestream Fly Fishing Shop, also of Whitefish, to
perfectly duplicate the fly in the print. Now the print, the stamp and two
custom tied flies became part of the entire project.
CREATING A SOLUTION
Moulding was chosen the
same blue-green color of the mats in order to draw no specific attention to the
outer frame. The high gloss finish was
meant to emulate the wet appearance of water. Mat colors were chosen to enhance
the cool blue-greens in the print itself while accenting the fish by the
contrasting metallic gold inlay of the top mat.
The stamp was showcased
in a rather non-traditional way by accent framing it with the contrasting gold
mat growing from the inlay, then floating it in the modified octagonal opening
which had been cut in the top green mat. A hairline of orange Crescent colored
art paper was under tiered (mounted to the back) of the middle mat to quietly
highlight the orange in the fish's gills.
ANALYZING THE MATERIALS/LIMITATIONS
Technical requirements
were primarily the need for Mylar encapsulation for the stamp and to accommodate
for the depth of the flies. The art could be framed strictly for itself,
colors, textures and shapes all could be chosen for the benefit of image
enhancement and technical challenge.
Frame dimensions are
16-7/8" x 15-1/8", using a Nurre Caxton #7138 1-1/4" wide x
1-1/2" deep high gloss moss green washed lacquer moulding. Mat boards
include Crescent blackcore Real Teal Green #63323 for the top and middle,
#63338 NightWatch bottom mat with #63713 Nero Gold Precious Metal for the inlay
and stamp mat.
The flies are recessed
into two small 3/4" circles in the top mat on either side of the stamp,
and mounted on brass nails into the bottom mats. The spacer is nearly 1/2" thick,
vertically trimmed with matching mat board to create a shadow box effect which
creates adequate depth for the independently framed stamp and flies.
A heat shaped plexi
support ramps down into the octagonal opening from the inlay to support the
stamp frame 1/4"
above the middle mat.
Since blackcore board was selected, a sheet of barrier paper was dry mounted to
the back of the bottom mat prior to cutting. The entire piece was then glazed
with Denglas upon assembly completion.
WHO, WHAT, WHEN, WHERE, WHY
Begin the critique, by
visually overviewing the project by following the viewer's eye (who). The eye
is drawn to the center jumping fish (what), then rather rapidly (when) drops
down to the smaller stamp below (where).
The angled and tapered
gold stamp mat gently leads the eye both left and right into the 7/16"
panel inlay of accent color. As the eye
travels horizontally in an attempt to follow the line up the sides and around
the top, it is halted by the small flies either side and slightly higher. The
placement of these leads the eye right back into the original fish painting
(why). Then the whole circular process
begins again (diagram 3).
`Why' is determined by
the specific selection of colors, textures, contrasts and dimensions to help
evoke viewer emotion and interest in the art itself. How all this is achieved
comes next as we analyze the elements.
ANALYZE THE ELEMENTS
The bold gold panel
creates a strong use of both line (1) and color (2), reinforced by the darker
green innermost bottom mat. The metallic inlay introduces another visual
texture (3) also establishing it as a countable element.
Since a single rectangular
mat is the given, then the double opening octagon shaped, reverse bevel window
enhancement for the stamp counts as shape (4). Shape is also used in the small
round punched cutouts for the fishing flies. Any time a spacer is used there is
are highlights and shadows that appear within the framed project. In this case,
the print is set back through the use of a spacer as are the flies and the
dropped stamp. All of these recessed items creating shadows and reflections of
depth within the frame, as a countable use of intensity (5).
The placement of all
items in the frame are working together in a way so as not to draw unnecessary
attention to any particular use of positive or negative space. Therefore the
remaining element of space wouldn't require acknowledgment of it's use in this
project.
FACTORING IT TOGETHER
Elements remain the
easiest countable building blocks, now how are the factors used to hold them
together. Though the width of the weighted bottom would overpower the print if
it were the only item in the frame, the additional stamp and flies have enough
visual diversity to handle the larger format. So proportions appear relatively
comfortable as the eye moves within the frame without getting lost.
There is good placement
of the stamp leaving adequate room for the flies and still feeling a part of
the whole. Even the octagonal stamp window has added width below it creating a
slightly weighted bottom, well proportioned.
Emphasis is the focus or
focal point of a project, and as discussed earlier in this article, the eye is
comfortably focused within the outer frame, if not within the confines of the
inner yellow accent line, and does not lose the viewer's attention. There is an active interplay of vertical as
well as diagonal visual movement.
The vertical is between
the leaping fish print and the lower stamp duplicate. The diagonals are between
the flies and print; the stamp and flies; and even the slant corners of the
inner yellow stamp frame. Diagonals even create a physical parallel between the
diagonal arch of the jumping fish and the slant corners, again echoed in the
stamp. Diagonal movement is very strong and aggressive when it comes to
psychological eye movement and works well with this active fish image.
The next factor for
consideration is balance (6). True symmetrical balance can only occur with a
mirror image where both sides are identical. Since the fish has a tail on the
left, head on the right it will never be perfectly symmetrical. But, the
placement of the centralized print and stamp, and the mirrored fishing flies on
either side creates enough of an even balance to call this a symmetrically
framed design.
If a plumb line were
drawn down the perfect center of the presentation it would indeed feel visually
symmetrically balanced. When balance is used in this recognizable a way, it
probably ought to be recognized as a strong application, thus becoming a
countable fundamental.
Though rhythm is notable
in the repetition of the print and the stamp it is a part of the art and not a
part of the controlled frame design. Therefore, rhythm would not be counted in
this project.
Use of 3-5 elements and
factors is suggested when designing, this project used a total of 6
fundamentals including line, color, texture, shape, intensity...and perhaps
balance. Since the texture element is rather subtle and the use of symmetry
might not require counting it doesn't appear to be a problem. The question
remains if it feels unified.
In order to determine
unity, the art must dominate the framing. The art in this project is the print,
stamp AND flies, so all of them must share the spotlight. If all of the
elements are well executed and the factors have all been utilized appropriately
by proper proportion, emphasis, and balance...and the piece is well represented
in the appropriate style and period it indeed will feel unified. This design
appears to have harmony and a well planned understanding of the fundamentals,
it indeed has award winning unity.
DESIGN PHILOSOPHY
According to Dwyer, the
print was selected for competition because it is more difficult to win in open
competition
with a print than with
assorted items. The frame designer is forced to stay within the range of
enhancing and protecting the image while creating a technically challenging design
that appears to showcase normal, traditional framing technique.
In this case, the print
was placed higher in the frame with a greater weighted bottom both for the
additional items and to elevate the jumping fish. Color was selected as a non-distraction
for both mats and moulding and the high gloss moulding was to relate to water.
Something well
illustrated in this project is thinking outside the box. The print and stamp
made a fine project alone, but the addition of the fishing flies added interest,
as well as more design potential. Interestingly, the competition print concept,
has the impact of a shadow box by the 1/2" depth of the recessed lower
mats and the addition of the custom tied flies after all. Good job Ray, but don't we have a few objects
in this box?
END
PHOTO 1
This chosen design by
Ray Dwyer, Whitefish, MT won 3rd place at the PPFA National Championship Open
Competition, Chicago, 1993.

For more articles on design check Designs Principles under Articles by Subject.
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in The Mounting and Laminating
Handbook, Second Edition, 2002,
and The Mounting And Laminating
Handbook, Third Edition, 2008. Creative
Mounting, Wrapping, And Laminating, 2000 will teach you everything you need to know
about getting the most from your dry mount equipment and materials as an
innovative frame designer. All books are available from Designs Ink Publishing through this website.
For live consultations with Chris Paschke, CPF GCF
call Designs Ink, 661.821.2188. A flat fee of $25 will be charged for each new
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Chris A Paschke, CPF GCF
Designs
Ink
Designs
Ink Publishing
785 Tucker Road, Suite G-183
Tehachapi, CA
93561
661.821.2188